As Biden Cheers TikTok Ban, White House Embraces TikTok Influencers
The White House brushes off accusations of hypocrisy, courting TikTok while seeking to ban it. The post As Biden Cheers TikTok Ban, White House Embraces TikTok Influencers appeared first on The Intercept.
As Congress and the national security state continue their quest to ban the TikTok social media platform in the United States, President Joe Biden has been courting TikTok influencers to help him shore up youth support for his reelection. While the administration has been publicly casting TikTok as a grave threat to American security, the White House has quietly hosted a number of influencers to pitch them on pro-Biden content.
“Don’t jump, I need you!” Biden joked to a group of TikTok influencers as he walked by the group standing on the White House balcony on his way to deliver his State of the Union speech earlier this year.
In recent months, some of the biggest TikTok users with accounts boasting millions of followers have visited the White House, visitor logs reveal. Since September alone, some of the most prominent examples include:
- Jason Linton, a dad who posts wholesome content about his family and whose TikTok account @dadlifejason has 13.8 million followers.
- Michael Junchaya, (who goes by “Mikey Angelo” on the handle @mrgrandeofficial, 3.5 million followers), a young entertainer who specializes in rap recap videos.
- Mona Swain (@monaswain, 1.9 million followers), theater enthusiast.
- Alexandra Doten, space communicator, who previously worked for NASA (going by “Astro Alexandra” @astro_alexandra, 2.3 million followers).
- Andrew Townsend (going by “Papi Dre” @andrewtowns, 3.1 million followers).
- Alex Pearlman (@pearlmania, 2.6 million followers), comedian.
- Josh Helfgott (@joshhelfgott, 5.5 million followers), LGBTQ+ advocate.
Perhaps the biggest TikToker hobnobbing at the White House was Oneya Johnson, a viral sensation famous for his angry reaction videos (@angryreactions) boasting 27 million followers. He visited the White House on September 27. (Johnson has since deleted his account after being arrested for domestic violence.)
Each of these TikTokkers’ meetings was coordinated by White House deputy director of partnerships, Morgan MacNaughton, who herself has a background with the company. She was hired away last year from Palette, a social media talent management company that specializes in TikTok personalities. While there, MacNaughton helped found the political group “TikTok for Biden” (since renamed “Gen-Z for Change”). Many of the TikTok users who visited the White House are themselves represented by Palette.
In 2022, Palette received a $200,000 payment from the Democratic National Committee for paid media, Federal Election Commission data shows. According to the Washington Post’s Taylor Lorenz, Palette was paid a retainer from the DNC to cover expenses for eight TikTok creators to travel to Washington in hopes of wooing them in the run-up to the midterm elections, resulting in an Oval Office meeting with Biden.
Anita Dunn, senior adviser to the president, told The Intercept that MacNaughton “helped to get POTUS’s message out to more audiences.”
“The reason Morgan’s position exists is because we knew the work she was capable of: discovering, ideating and leading creator talent,” Christian Tom, director of the White House’s Office of Digital Strategy, told The Intercept. “In just under a year at the White House, she has driven on many digital creator projects that have been vital to our digital strategy.”
With Biden’s reelection campaign in full swing, it would hardly be surprising that they’re meeting with influencers whose videos reach millions of Americans — were it not for the administration’s national security rhetoric about the app’s purported threat. Earlier this month, Biden raised his concerns about TikTok during a call with Chinese President Xi Jinping, their first contact since November. Biden administration officials have raised hypothetical concerns about the Chinese ownership of TikTok’s parent company, ByteDance.
Public opinion on banning TikTok is sharply divided, with support tending to come from older Americans but marked opposition coming from youth. Biden’s support for the legislation has irked even some of his most ardent supporters.
“There are clearly some First Amendment concerns here and to do this in an election year seems wrong to me,” Harry Sisson told The Intercept. Sisson describes himself as a “pro-Biden content creator” and frequently uses his TikTok account (@harryjsisson, 800k followers) to advocate for the president and blast his opponents. (Sisson has himself visited the White House and is represented by Palette.)
“There are over 170 million Americans on TikTok, many of which get their news from the app, and to take that away and give Trump a talking point only hurts the Democratic Party,” Sisson said.
While White House visitor logs are only available through this past September, it is clear that TikTok influencers have continued to frequent the White House. When Biden gave his State of the Union speech in March, Sisson was one of dozens of social media influencers, including TikTok stars, invited to the White House where he spoke to his 800,000 followers during Biden’s address. The influencers sat on the White House balcony and watched as Biden headed over to the Capitol to deliver his speech.
Though the Biden administration has directly consulted on the creation of the legislation that could ban TikTok, the Biden campaign has embraced the app, creating an official account in February. The decision has drawn criticism from even some of Biden’s most stalwart allies.
“I’m a little worried about a mixed message,” Sen. Mark Warner, D-Va., chair of the Senate Intelligence Committee, said of the decision.
The White House, for its part, has brushed off accusations of hypocrisy, pointing to the fact that the federal ban on the use of TikTok on government devices is still in place and applies to White House officials, referring questions to the Biden campaign.
The campaign has said that it will “continue meeting voters where they are.”
Unless, of course, the app is banned.
The post As Biden Cheers TikTok Ban, White House Embraces TikTok Influencers appeared first on The Intercept.
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