Seeking Mavis Beacon is a wild search for a lost tech icon
Note: This review was originally published during Sundance 2024. We're reposting it because Seeking Mavis Beacon is now out in theaters. With a healthy dose of heart and whimsy, the Sundance documentary Seeking Mavis Beacon follows two young Black women who are devoted to finding the original model for Mavis Beacon Teaches Typing. If you touched a computer during the '80s or '90s, there's a good chance that Mavis helped you get comfortable with a keyboard. Or at the very least, you might remember her from the program's original 1987 cover: a smiling, elegant Black woman dressed in a cream-colored outfit. She embodied style and professional poise — it was as if you could be just as capable as her if you bought that program. It's no spoiler to say that "Mavis Beacon" didn't really exist – she was a marketing idea crafted by a group of white dudes from Silicon Valley. But the program's cover star was real: Her name was Renee L'Esperance, a Haitian model who was discovered while working at Saks Fifth Avenue in Los Angeles. After her image helped make Mavis Beacon Teaches Typing a success, she retreated from the spotlight, reportedly heading back to retire in the Caribbean. Seeking Mavis Beacon The documentary's director and writer, Jazmin Jones, as well as her collaborator, Olivia McKayla Ross, start with those basic details and set out to find L'Esperance like a pair of digital detectives. From a home base in a rundown Bay Area office – surrounded by tech ephemera, a variety of art pieces and images of influential black women – they lay out L'Esperance's reported timeline, follow leads and even host a spiritual ceremony to try and connect with the model. I won't say if the pair actually end up finding L'Esperance because it's the journey that makes Seeking Mavis Beacon such a joy to watch. Jones and Ross both grew up with the typing program and felt a kinship toward the character of Mavis Beacon. It was the first program to prominently feature a Black woman on the cover (a move that reportedly caused some suppliers to cut their orders), so it made the technology world seem like somewhere young Black women could actually fit in. Beacon's digital hands also appear on-screen, as if she's gently guiding your fingers to the correct letters and positioning. To help uncover more details about the whereabouts of Mavis Beacon, Jones and Ross set up a hotline and website for anyone to submit clues. Some of those calls are featured in the film, and they make it clear that her digital presence inspired many people. The film opens with references to Beacon throughout culture, including one of my favorite bits from Abbott Elementary, where Quinta Brunson's over-achieving teacher is far too excited to spot the typing icon in a school crowd. I was reminded of my own childhood experience with Mavis Beacon Teaches Typing, spending free periods at school and idle time at home trying to get my typing speed up. By middle school, typing felt as natural as breathing. And yes, I would also have freaked out if I saw the real Beacon in person. While the documentary doesn't seem out of place at Sundance, which is known for innovative projects, it also sometimes feels like a piece of experimental media meant for YouTube or an art show filled with impossibly cool twenty-somethings. (At one point, Ross attends a farewell ceremony for one of her friends' dead laptops, which was hosted in an art space filled with people dressed in white. That's the sort of hip weirdness that will either turn you off of this film, or endear you to it more.) Yeleen Cohen Jones shows us screen recordings of her own desktop, where she may be watching a TikTok alongside her notes. Instead of a full-screen video chat with another person, sometimes we just see a FaceTime window (and occasionally that reflects Jones' own image looking at the screen). Finding Mavis Beacon tells its story in a way that digital natives will find natural, without locking itself exclusively into screens like the film Searching. As is true for many first features, the film could use some narrative tightening. Jones and Ross's investigation stalls at several points, and we're often just left adrift as they ponder their next steps. The pair also occasionally appear too close to the story, or at least, that's how it seems when we see Jones tearing up while pleading to meet with L'Esperance. But I'd argue that's also part of the charm of Seeking Mavis Beacon. Jones and Ross aren't some true crime podcast hosts looking to create content out of controversy. They're young women who found comfort in one of the few faces in tech that looked like them. With this film, Jones and Ross could be similarly inspirational for a new generation of underrepresented techies.This article originally appeared on Engadget at https://www.engadget.com/entertainment/tv-movies/seeking-mavis-beacon-review-sundance-documentary-140049830.html?src=rss
Note: This review was originally published during Sundance 2024. We're reposting it because Seeking Mavis Beacon is now out in theaters.
With a healthy dose of heart and whimsy, the Sundance documentary Seeking Mavis Beacon follows two young Black women who are devoted to finding the original model for Mavis Beacon Teaches Typing. If you touched a computer during the '80s or '90s, there's a good chance that Mavis helped you get comfortable with a keyboard. Or at the very least, you might remember her from the program's original 1987 cover: a smiling, elegant Black woman dressed in a cream-colored outfit. She embodied style and professional poise — it was as if you could be just as capable as her if you bought that program.
It's no spoiler to say that "Mavis Beacon" didn't really exist – she was a marketing idea crafted by a group of white dudes from Silicon Valley. But the program's cover star was real: Her name was Renee L'Esperance, a Haitian model who was discovered while working at Saks Fifth Avenue in Los Angeles. After her image helped make Mavis Beacon Teaches Typing a success, she retreated from the spotlight, reportedly heading back to retire in the Caribbean.
The documentary's director and writer, Jazmin Jones, as well as her collaborator, Olivia McKayla Ross, start with those basic details and set out to find L'Esperance like a pair of digital detectives. From a home base in a rundown Bay Area office – surrounded by tech ephemera, a variety of art pieces and images of influential black women – they lay out L'Esperance's reported timeline, follow leads and even host a spiritual ceremony to try and connect with the model.
I won't say if the pair actually end up finding L'Esperance because it's the journey that makes Seeking Mavis Beacon such a joy to watch. Jones and Ross both grew up with the typing program and felt a kinship toward the character of Mavis Beacon. It was the first program to prominently feature a Black woman on the cover (a move that reportedly caused some suppliers to cut their orders), so it made the technology world seem like somewhere young Black women could actually fit in. Beacon's digital hands also appear on-screen, as if she's gently guiding your fingers to the correct letters and positioning.
To help uncover more details about the whereabouts of Mavis Beacon, Jones and Ross set up a hotline and website for anyone to submit clues. Some of those calls are featured in the film, and they make it clear that her digital presence inspired many people. The film opens with references to Beacon throughout culture, including one of my favorite bits from Abbott Elementary, where Quinta Brunson's over-achieving teacher is far too excited to spot the typing icon in a school crowd. I was reminded of my own childhood experience with Mavis Beacon Teaches Typing, spending free periods at school and idle time at home trying to get my typing speed up. By middle school, typing felt as natural as breathing. And yes, I would also have freaked out if I saw the real Beacon in person.
While the documentary doesn't seem out of place at Sundance, which is known for innovative projects, it also sometimes feels like a piece of experimental media meant for YouTube or an art show filled with impossibly cool twenty-somethings. (At one point, Ross attends a farewell ceremony for one of her friends' dead laptops, which was hosted in an art space filled with people dressed in white. That's the sort of hip weirdness that will either turn you off of this film, or endear you to it more.)
Jones shows us screen recordings of her own desktop, where she may be watching a TikTok alongside her notes. Instead of a full-screen video chat with another person, sometimes we just see a FaceTime window (and occasionally that reflects Jones' own image looking at the screen). Finding Mavis Beacon tells its story in a way that digital natives will find natural, without locking itself exclusively into screens like the film Searching.
As is true for many first features, the film could use some narrative tightening. Jones and Ross's investigation stalls at several points, and we're often just left adrift as they ponder their next steps. The pair also occasionally appear too close to the story, or at least, that's how it seems when we see Jones tearing up while pleading to meet with L'Esperance.
But I'd argue that's also part of the charm of Seeking Mavis Beacon. Jones and Ross aren't some true crime podcast hosts looking to create content out of controversy. They're young women who found comfort in one of the few faces in tech that looked like them. With this film, Jones and Ross could be similarly inspirational for a new generation of underrepresented techies.This article originally appeared on Engadget at https://www.engadget.com/entertainment/tv-movies/seeking-mavis-beacon-review-sundance-documentary-140049830.html?src=rss
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